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Engineering serves society, and engineering and engineers are part of society. It is essential therefore that they represent the society they are part of and meet the needs of. The Royal Academy of Engineering has focused on promoting diversity, making equality, diversity and inclusion a ‘critical thread’ running through their strategy for the next 5 years. Dame Wendy Hall, whose review into Artificial Intelligence (AI) with Jerome Pesenti is shaping the UK strategy on AI, insists that establishing ethics in AI must mean tackling the challenge of diversity — and is frequently quoted as saying that if a system is not diverse, it is not ethical. AI will underpin engineering systems of the future, and developing AI systems is a key challenge for engineers. As with all areas of engineering, to serve society it is essential that society is understood, involved, and represented, across its breadth.